DQ® Brand Sends Guardians of the Galaxy Fans on a Sweet Mission
Brand celebrates Marvel collaboration with limited-time Guardians Awesome Mix Blizzard Treat and #MissionMixtape, challenging Fans to uncover the last cassette players in the galaxy
The Dairy Queen brand is teaming up with Marvel Studios’ highly anticipated movie release, “Guardians of the Galaxy Vol. 2,” to launch the Guardians Awesome Mix Blizzard Treat and #MissionMixtape, a Fan journey to claim an exclusive mixtape with a celestial reward.
MINNEAPOLIS--(BUSINESS WIRE)--Fasten your seatbelts. It’s time for a sweet mission that’s out of this galaxy. Today, the Dairy Queen® brand is teaming up with Marvel Studios’ highly anticipated movie release, “Guardians of the Galaxy Vol. 2,” to launch the Guardians Awesome Mix Blizzard Treat and #MissionMixtape, a Fan journey to claim an exclusive mixtape, then search the galaxy for a cassette player to hear your celestial reward.
The Marvel collaboration allows us to bring our Fan Food philosophy to life in our new summer blockbuster Guardians Awesome Mix Blizzard treat,” says Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “In the movie, the Guardians are stronger as a team. Likewise, we teamed up with Marvel to create a Fan favorite summer Blizzard treat flavor, mixing brownie and cookie pieces to create 'Brookie' pieces and combining them with caramel, choco chunks and DQ vanilla soft-serve."
The limited-time Guardians Awesome Mix Blizzard Treat is available now at participating DQ and DQ Grill & Chill® locations.
Starting April 26 at 12 p.m. CDT, Fans can claim one of 1,000 Mission Mixtapes at MissionMixtape.com. Once claimed, Fans must search the galaxy for a cassette player to play the tape and get a special code for prizes ranging from limited edition, cast-signed Marvel Studios’ “Guardians of the Galaxy Vol. 2” movie posters to DQ gift cards. Each cassette tape also includes original, unofficial ‘bonus’ tracks. Fans can share their missions or follow along with #MissionMixtape.
Additionally, Fans can upgrade the small sundae in the $5 Buck Lunch meal to a small Blizzard treat for an additional $1.
The DQ brand is also offering Guardians Snacks, an out-of-this-world snack pairing of a mini Blizzard treat and three DQ Bakes!® soft pretzel sticks served hot from the DQ Bakes! oven with zesty queso.
The Guardians Awesome Mix Blizzard Treat and #MissionMixtape is part of the DQ brand’s collaboration with Marvel Studios’ “Guardians of the Galaxy Vol. 2,” in theaters May 5. The collaboration started with a DQ store location included in the movie representing something very timeless and iconic for the background of a scene. Check out a Marvel Studios’ “Guardians of the Galaxy Vol. 2” featurette to see more.
“We had a blast collaborating with Dairy Queen on this program,” says Mindy Hamilton, Marvel’s SVP of Global Partnerships. “Everything came together so naturally because, at our cores, both Marvel and DQ are committed to putting fans first. We hope that our efforts will bring smiles to faces around the country so that we can all kick off summer on the right note.”
About Marvel Studios’ “Guardians of the Galaxy Vol. 2”
Set to the all-new sonic backdrop of Awesome Mixtape #2, Marvel Studios’ “Guardians of the Galaxy Vol. 2” continues the team’s adventures as they traverse the outer reaches of the cosmos. The Guardians must fight to keep their newfound family together as they unravel the mystery of Peter Quill’s true parentage. Old foes become new allies and fan-favorite characters from the classic comics will come to our heroes’ aid as the Marvel Cinematic Universe continues to expand.
“Guardians of the Galaxy Vol. 2” is written and directed by James Gunn and stars Chris Pratt, Zoe Saldana, Dave Bautista, featuring Vin Diesel as Baby Groot, Bradley Cooper as Rocket, Michael Rooker, Karen Gillan, Pom Klementieff, Elizabeth Debicki, Chris Sullivan, Sean Gunn, Tommy Flanagan, Laura Haddock, with Sylvester Stallone, and Kurt Russell. Kevin Feige is producing, and Louis D’Esposito, Victoria Alonso, Jonathan Schwartz, Nikolas Korda and Stan Lee are the executive producers. Marvel Studios’ “Guardians of the Galaxy Vol. 2” blasts into theaters on May 5, 2017.
International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minn., is the parent company of American Dairy Queen Corporation (ADQ). Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,600 locations in the United States, Canada and more than 25 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire), which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.