rag & bone Announces New Collaboration with Disney and Lucasfilm
GLENDALE, Calif.--(BUSINESS WIRE - November 06, 2017 04:03 PM EST)--rag & bone is proud to unveil a new limited edition collaboration with Disney and Lucasfilm to coincide with the release of Star Wars: The Last Jedi.
The capsule collection will offer a selection of iconic rag & bone styles twisted with timeless Star Wars references. Contrasting colorways and hidden details represent the balance between good and evil in the saga depicting the two sides of the Force - the light side and the dark side, the opposing factions of the Galactic Empire and Rebel Alliance, or the conflict between the Resistance and the First Order.
On the collection, rag & bone’s Chief Executive Marcus Wainwright said, “I have always been a huge fan of Star Wars and it has been awesome to create a collection which coincides not only with the launch of Star Wars: The Last Jedi, but also with the 40th anniversary of the franchise. Our approach was really to re-imagine some of our favorite rag & bone pieces while taking influence from some of our most memorable moments of past and present Star Wars films.”
The special edition apparel and accessories styles range from $95-$1295; due to be released in batches in select rag & bone stores, on www.rag-bone.com and select pieces will also be available on the newly relaunched ShopDisney.com site from December 1, 2017.
Wainwright continues: “We wanted the pieces to feel like something that referenced Star Wars but that also fit the rag & bone aesthetic—like a real-word Jedi.”
In addition to the capsule, rag & bone will support Lucasfilm and Disney’s Force 4 Fashion initiative; a charitable program under the banner Star Wars: Force for Change that was created to empower and improve the lives of children around the world. rag & bone will make a donation to Starlight Children’s Foundation, continuing Lucasfilm’s philanthropic message of encouraging fans to be forces of change in their community.
rag & bone also announces the launch of the rag & bone | Star Wars secret site which will give viewers access to content created to celebrate the collaboration; including a "making of" video and other footage and images from the world of Star Wars, which this year celebrates its 40th anniversary.
To celebrate the launch of the rag & bone | Star Wars collaboration, rag & bone, Lucasfilm and Disney will host three events on December 2nd in New York, Los Angeles, and London featuring surprise elements from the Star Wars franchise. Fans will also have the chance to purchase the limited edition t-shirts with a new t-shirt landing in stores and online each day beginning December 1st through December 4th.
Since its origins in New York in 2001, rag & bone has established itself as a critical and commercial success in the international fashion world. Combining English heritage with directional design, the brand has become synonymous with innately wearable clothing that has an edgy yet understated New York aesthetic.
rag & bone offers a full range of men’s and women’s ready to wear, /JEAN, accessories and footwear collections. rag & bone operates 26 stores worldwide and also available in boutiques and department stores in over 53 countries. www.rag-bone.com
ABOUT LUCASFILM LTD.:
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Since 2014, it was inspired by Star Wars fans, and the countless hours they have dedicated to philanthropy over the past four decades. To date, over $16 million has been raised for charitable causes around the world on behalf of Star Wars: Force for Change. With a bright future ahead, and new Star Wars stories to be told, Force for Change aims to continue collaborating with causes and encouraging others to be forces for change in their own community. To learn more, please visit: ForceForChange.com.
ABOUT STARLIGHT CHILDREN’S FOUNDATION:
Starlight creates moments of joy and comfort for hospitalized kids and their families. For 35 years, Starlight’s programs have positively impacted more than 60 million critically, chronically and terminally ill or injured children in the US, Canada, Australia and the UK. With your help, more kids and their families will enjoy Starlight Brave Gowns, Starlight Fun Centers and other Starlight programs at a children’s hospital or facility near you. Support Starlight’s work by visiting www.starlight.org.